Could you tell us in few words how started the brand ?
Joy Vasiljev leaves the oil trade sector in 2007 to start her own company, The Organic Company. He wanted organic and quality products and no longer has to choose between both. The first products were cottons pads and buds from a French fair trade and organic cotton company – the first customers were PureBaby and NatureBaby. Its ambition to make a difference based on the honesty and transparency of its products. The company mainly develops organic home textiles that are designed by The organic Company and sometimes ny co-designed with selected Danish designers. All products are made of organic cotton and certified according to the international GOTS standard (Global Organic Textile Standard).
The essential values in the design of your brand/product?
Design, quality, respect of the people and nature are their base and values